From a small business opening in 2009 comes the success story of The Fish & Chip Co which has grown into one of South Africa’s favourite fish & chips franchise brand. Over the past 14 years, The Fish & Chip Co has become one of the market leaders within the fish QSR category in terms of product, brand awareness, store footprint, and consumer preference.
The Fish & Chip Co have built up a reputation for serving generous portions of quality fish and fresh-cut chips at affordable prices. Today, The Fish & Chip Co has over 110 takeaway franchise restaurants serving the freshest fish, meaty Russians, and hand-cut slap chips at affordable prices to thousands of happy consumers across South Africa every day.
The Fish & Chip Co menu is built around the brand pillars of Fresh, Hot, and A Lot and features delicious, sustainably caught fish covered in our unique crispy batter, generous portions of hand-cut slap chips, and signature Russians. They complement their core range with Calamari, Cheese Russians, and a range of sauces and extras. Their menu and promotions are carefully crafted around value, with options of single meals and sharing meals that are generous enough to feed a few friends, a family, and possibly even a village.
